| Campaign name | Channel | Status | Goal | Impr | Spend | CPM | ROAS |
|---|---|---|---|---|---|---|---|
| Brand Search — Always-On | Search | Active | Conversions | 1.2M | $27k | $21.37 | 4.3× |
| Category Keywords — Google | Search | Active | Traffic | 640K | $11k | $16.41 | 3.9× |
| Competitor Conquest — Bing | Search | Active | Conversions | 380K | $11k | $28.95 | 4.1× |
| Always-On Retargeting | Social | Active | Conversions | 980K | $18k | $18.78 | 3.4× |
| Spring Promo — Lookalikes | Social | Active | Conversions | 1.5M | $13k | $8.63 | 2.6× |
| Brand Awareness — TikTok | Social | Paused | Awareness | 2.1M | $13k | $6.19 | 1.9× |
| Pinterest — Product Discovery | Social | Active | Traffic | 540K | $8k | $14.81 | 2.4× |
| Spring Launch — Roku CTV | TV / CTV | Active | Conversions | 820K | $15k | $18.29 | 3.0× |
| Peacock Sports Sponsorship | TV / CTV | Active | Awareness | 1.1M | $9k | $8.18 | 3.3× |
| Hulu Primetime Block | TV / CTV | Active | Conversions | 950K | $10k | $10.53 | 3.1× |
| NBC News Local — Test | TV / CTV | Active | Awareness | 720K | $8k | $11.11 | 2.9× |
| Lookalike Prospecting — DSP | Programmatic | Active | Conversions | 1.5M | $16k | $10.39 | 2.3× |
| Cart Abandoners — DSP Retargeting | Programmatic | Paused | Traffic | 380K | $8k | $21.05 | 2.0× |
| Spotify Commute Block — NYC | Audio | Active | Awareness | 680K | $12k | $17.65 | 2.6× |
